Welsh Lady Preserves were looking for an updated branding; not only for their packaging but for their company as a whole. They felt that their existing logo was much too dated and they were keen to appeal to a more premium customer demographic.
As we researched their existing collateral it was clear to see that Welsh Lady Preserves come across as more of a family than a company, with a grassroots heritage. All the products are created in a traditional way, using the best and most authentic ingredients. We aimed to reflect this in the updated branding and packaging design, with a trusted brandmark and stripped back packaging that focusses on the quality of the product. This brand update was brought into their stationery set, as well as clean and effective van vinyls.
This resulted in a modern yet rustic brand update, a product you would likely find at craft fairs with premium quality.