Welsh Lady

About Project

Updating an existing brand and packaging to be more engaging and modern

Live Project
Category
Branding
Client
Welsh Lady
Brief

Welsh Lady Preserves were looking for an updated branding; not only for their packaging but for their company as a whole. They felt that their existing logo was much too dated and they were keen to appeal to a more premium customer demographic.

Solution

As we researched their existing collateral it was clear to see that Welsh Lady Preserves come across as more of a family than a company, with a grassroots heritage. All the products are created in a traditional way, using the best and most authentic ingredients. We aimed to reflect this in the updated branding and packaging design, with a trusted brandmark and stripped back packaging that focusses on the quality of the product. This brand update was brought into their stationery set, as well as clean and effective van vinyls.

Result

This resulted in a modern yet rustic brand update, a product you would likely find at craft fairs with premium quality.

The original logo before the brand redesign.
Our final logo, retaining the heritage or the brand with a modern and professional finish.
The original packaging design for Welsh Lady's products.
Our new packaging that was aiming at a higher price demographic and shows off their premium product.
We created a stationary set for the new rebranding of Welsh Lady.
Van vinyls were designed for their delivery trucks.
A mock up of signage to be used across their factory.
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