“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore | Dream | Discover”. Travel Bliss were looking for a brand that was luxurious, trusted, and approachable. The brand must appeal to young professionals who cherish new experiences and elegance.
We wanted to emphasise the element of exploration in a thoughtful and luxurious way. Combining the porthole of a ship and a compass, our solution provided Travel Bliss with a brand they love to show off. Alongside the logo, we constructed their stationery set to be used in-house, as well as promotional posters that ran in-line with their updated branding language.
Travel Bliss now appeal to the correct demographic, with a clean and classy logo. The posters showing off more of the 'Travel Bliss lifestyle' helping them to market their overall brand in a much more effective manner.