We were contacted by the Scottish Design Awards to create a master artwork that could be used on all of their collateral for the upcoming event. This awards ceremony was for both graphic design and architecture. Our main contact, Aleks Bochniac, discussed with us that these graphics will be being used on their website, social media, and print material for the event. In previous years they had opted for photography-based artwork and were looking for something more graphic to fit the themes of the event. Armed with their current branding and colour-scheme, we got to work to create an illustrative piece that was versatile and professional.
We began this project with a large focus on research — understanding who will be attending the event and what the event itself stands for. Once we established the target demographic, we focused on themes for the event, ensuring that an element of Scotland was captured. Once a theme had been decided, we moved to the concept stage, showing potential design ideas based on the initial themes. Offering more than one concept allowed our client to decide which direction they felt best suited their awards ceremony.
After completing the design process, both the Scottish Design Awards and ourselves decided on an overall concept and developed it to a high standard that could be used for all of their deliverables. The final piece was a digital illustration that comprised of equipment that the attendees of the event would commonly use. The overall style was a celebration of the design process itself, a way of showing the importance of working through a process as a team and seeing the final work come together. The final piece was created in both a light and dark version for our client, to give them the greatest value out of the overall project.