Do you remember those 'Choose Your Own Adventure Books' from a younger age? This was the inspiration behind our Personality Types Book. The subject was the Myers Briggs Personality Type, and we created an interactive publication that uses a story that develops based on the reader's decisions.
Decide on option A? Turn to page 14. The end results in the reveal of their personality type based on choices, always an interesting reaction from everyone that's read it.
This project made it to the Adobe Awards semi-finals for editorial pieces, a very exciting design to be working on!