Jordan came to us to create a brand that inspires and motives people to work hard on their fitness goals. His new PT career is based around helping others become the best version of themselves — thus Fénix Fitness rose up and took form.
By using our design process, we explored multiple ways of symbolising Jordan's ambition for his brand. We wanted to ensure there was a fitness element in the logo, alongside the feeling of inner strength that comes along with maintaining a healthy lifestyle. We honed in on these core beliefs and ventured into multiple design solutions that represented his brand well.
Our final brand design centres around the visual representation of the phoenix. We included a dumbbell in the negative space of the logo and used bold and strong typography to really cement the overall design.