Nazan came to use looking to build a brand that was professional and reflected her positive personality. Traditionally, marketing agencies offer any service to clients that they can just to make a profit, but Nazan aimed to educate businesses that though the services can be applied individually, the real impact will come from a joined-up approach and that SEO, for example, should no longer be thought of as a standalone practice, it's a practice that is embedded in everything else that falls under digital marketing generally.
Some of the main elements of the brief that jumped out to us straight away were the 'joined-up' approach and the 'educational' side of Nazan's approach to her clients. By going through our design process, we explored different elements of our client's marketing business ideas and found ways to project the core beliefs of the company.
Our final brand and logo design builds on the very first stylescape that was chosen: Our inspiration behind this concept stems from a visual representation of a squared number in mathematics, the square number table. We felt this was also a good way of highlighting the connected approach our client takes, each service working together to create a rippling effect. Finally, the mark represents movement and direction, the shapes reminiscent of arrows, as Aberdeen Digital Marketing are guiding their clients to grow their business.