StrathAero

Branding

Bespoke branding for a commercial drone company

Brief

StrathAero approached Bearfaced Studio with a revolutionary idea for drones; using drones as a means of managing wildlife areas and agriculture. They needed a branding that would be suggestive of the drone itself, but highlight the precise and forward-thinking nature of what they had planned,

Solution

After initial research and brand exploration, ourselves and StrathAero decided to opt for a hummingbird logomark — an animal that is incredibly nimble and wasn't as literal as simply the drone by itself. The animal element tied in with the companies ideas for working with wildlife, as well as building a more personable brand.

Result

StrathAero now have a strong visual starting point to take their company forward. This makes finding investment and business partners an easier process as instant trust is built up with the branding, and clear marketing communications have been established.

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"Bearfaced Studio are a talented and hard working graphic design team who invests the time required to learn your product or service in detail. This teamwork mentality allows them to deliver work-packages that uniquely and effectively convey the product's/service's message in a meaningful manner. Moreover, Bearfaced Studio have the ability to educate the customer on graphic design theory to better inform their clients to get the most out for the service they can offer. ‍ I have worked with Bearfaced Studio multiple times and they have never failed to think outside the box to deliver high quality work — would highly recommend."

Euan Foster — Strathaero, Director

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