CashBack

Infographic

An infographic that serves a true purpose

Brief

CashBack for Communities is a Scottish Government programme which takes funds recovered from the proceeds of crime and invests them into free activities and programmes for young people across Scotland. They were in need of a visual representation of what the program can do for young people.

Solution

We worked together to design an infographic that showcases all of the victories and challenges faced from 2014-2017. This mini landscape allowed them to show their charity investors how their funding was helping many Scottish children all over the country.

Result

The Scottish Government were delighted with the results, using it in their printed collateral as well as running a social media campaign to highlight the major benefits of their programme.

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